Five areas of study

1. Technology
This area in important in understanding what the technology allows audiences and institutions to do that they couldn't do before.
It incorporates marketing, companies that provide it, cost, hot/cold media and push/pull technology, is it a new or old form of technology and who is responsible for its development

2. Institutions
This area is used to find how the new media technology allows institutions to work in new ways to reach their audience and make profit.
How are media institutions converging interests to create profit? This question includes marketing campaigns and how they meet audience demands.

3. Audience
This area is concerning how audiences are using their new media technologies and how traditional experiences of the media are changing. What are audiences giving up so that they can spend more time interacting with new media technologies.
It incorporates statistics on how the technology is consumed and whom this consumptions is by and issues of convergence, interactivity, quality, choice, control (advantages) and information wealth, cultural imperialism, piracy, surveillance and fragmented society (disadvantages) when appropriate to consumer.
This will require primary research, investigating consumption patterns.

4. Issues
Encouragement of illegal activity, increased spending, harming children? Issues such as this are very important when investigating new media technologies. Will people use jobs? Are NMT generating any "moral panics" (meaning how are people affected)?

5. The future
What could happen if the technology was extended?
How could media practices change?