success of Myspace

MySpace launches UK version
A UK version of the social networking site MySpace.com is to be launched "within the next 30 days". Around a million of its current users are based in the UK. In an interview with the BBC News website, it was staed that the first priority of the new site would be the UK music scene."Clearly the first place to go is music, so we will tap into the music scene. We're already working in the US with CD:UK which is coming over to the US, to be called CD:USA, and we're going to integrate bands from MySpace into that programme. We hope when we go back to the UK to tap into how successful that show is. Hopefully they'll want to market through MySpace and we'll tap into the local events scene, parties, clubs, artists, film makers, television producers, so I think it's going to grow pretty rapidly."

MySpace's music section has helped many amateur bands progress eg. the Arctic Monkeys, who owe a lot of their success to the publicity that MySpace generated for them.

Lily Allen on MySpace
'It's such a powerful thing, to send your stuff out there and get such a massive response' (singer Lily Allen on how she's profited from airing her music on MySpace.) 'I'm constantly getting harassed for new material. It's amazing really,' says Lily Allen, MySpace's latest star. Amazing, because she's yet to release a single record. But since joining the MySpace community last November, things have been snowballing for the 20-year-old Londoner, whose ska-driven musings on life, love and selfloathing have seen her acquire numerous online fans.It's not hard to see why. Lily's music has the same qualities which made the Streets' debut album, Original Pirate Material, so ground-breaking - honesty, ingenuity and humour, all wrapped up with a catchy melody.