Key Concepts

Convergence - the process of multiple technologies being brought together to form a new product eg. games consoles now allow users to play DVDs and CDs etc.

Personalisation - the characteristic of offering users a personalised experience eg. Sky+ allows users to personalise their viewing schedule.

Interactivity - this is two-way communication and in the context of NMTs means content that is reactive to the audience's choices. For example, traditional TV is very un-interactive whereas interactive TV encourages a less passive participation on behalf of the user

Linear - these experiences are those that move in a straight line from start to finish eg. watching a film in the cinema.
Non-linear - these experiences offer more choice in how they view eg. DVD chapter selection give the user the opportunity to watch a film from any point, not just the beginning

Democratisation - the ability to communicate your opinions and ideas, or share creative output eg. blogging

Digitisation - material can be reproduced perfectly by a computerised system and transported effectively, across the Internet, for example.